Brand Evolution vs. Brand Solution
Do you know which is better?
Ok, I’ll admit it… I’m a perfectionist. It’s at the core of my inner-instinct. However, I’ve learned there’s something else that’s more powerful. It’s the conscious and continuous effort we put into improving.
Mark Twain said, “Continuous improvement is better than delayed perfection.”
I’ve gotta say, I’m with Mr. Twain on this one. Here’s why:
⚡️ Being done will never happen.
⚡️ Perfection is fleeting.
⚡️ Strategic plans should be rooted in new insight.
⚡️ We need to progressively evolve as new insights emerge.
⚡️ Sustained success comes from sustained evolution.
How to Approach Brand Strategy
7 years ago this week I launched Limbic Brand Evolution. In the months prior, I was contemplating two names for my soon-to-be-launched Brand Strategy Consultancy.
→ Limbic Brand Solutions
→ Limbic Brand Evolution
I wanted the name to perfectly encapsulate my approach to brand development. In hindsight, the right answer was obvious.
That one-word difference – Evolution vs. Solutions – speaks volumes about my values, my POV, and the way I encourage everyone to approach things - especially when it comes to brand development.
→ Brand Development is all about Continuous Improvement and Evolution.
→ Brand Development is never one-and-done, solved or finished.
Limbic Brand Evolution was born.
How to Channel Perfectionism
Yes, it’s true, I’m a perfectionist. Every single day I work at making improvements. However, want to know what I’ve discovered? Perfection is a good goal, but don’t let the idea that you haven’t reached perfect yet slow you down. There’s always room for improvement.
Can you think of an area where you’d like to balance perfect solutions, with evolution that comes from continuous improvement? Weaving these two together has been at the core of my work for the last 7 years!
Thanks for being here. Let’s talk any time.
-Kevin
Photo Credit: Imagine Buddy on Unsplash
Kevin Perlmutter – I’m Speaking
When it comes to evolving Brand Strategy, it’s not just about evolving THE Brand Strategy. My work is all about evolving HOW to Approach brand strategy. It’s time to shift from Traditional Approaches rooted in the persuasion era, to and evolved approach rooted in behavioral science.
Evolving to this behavioral science-rooted approach is how I help all my Brand Leader clients evolve. It’s what my book, BRAND DESIRE, is all about. It’s also what I share on podcasts, in work sessions, and in all my speaking engagements.
Here’s a taste of what this Behavioral Science-rooted Evolution of Brand Strategy is all about:
If you’re seeking a speaker to help your team or event attendees strengthen customer relationships, let’s talk.
I’ll reveal behavioral science details about the inextricable link between emotion and desire, and inspire your team or event attendees to break free from the persuasion era. It’s time to evolve your approach to one that prioritizes the emotional motivations of the people who your brand is for.
See the ways I can help you and your team evolve.
Thanks to you and everyone who continues to be a part of this evolving journey with me!!
-Kevin
As the Chief Strategist & Founder of Limbic Brand Evolution, I work with Brand Leaders to help them ignite customer interest by understanding and addressing the emotional motivations of the people who their brand is for - as a Behavioral Science-Rooted Consultant, and a Customer Centricity Speaker and Work Session Facilitator. My book, BRAND DESIRE: Spark Customer Interest Using Emotional Insights, is now available anywhere books are sold online.